Wednesday, July 8, 2009

Citric: Jugo of The Gods



Sometimes you´ve got to appreciate the simpler things in life, and the native joys of the place you live. Living in South America, you´ve got to appreciate that here, fruit grows on trees, and that makes for some delicious juices. Citric is an exception in this country, a business that sells a pure, awesome, delicious product for a reasonable price. While The Coca-Cola Company wants to sell you boxes of from-concentrate, juice-like beverage with 30% fruit in it, these hombres are 100% exprimido, pulp and everything. Not only is the orange juice on the par of premium Florida product, but at Tucuman prices, they also make Pomelo juice, Lime juice and Lemonade. Haven´t tasted the last two but the Pomelo is bright pink, none of this washed out beige coloring you´re used to, and the taste is just real. All the hype about organic, relocalization, eating right, its just words compared to the taste of this goodness.

I am in no way paid by the company that makes these juices, I´m coming from a genuine angle that this stuff is integral to the good life in Argentina. Drink it and become immortal, if only for a few minutes.

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